Welcome Robey Sportswear

KVC Westerlo welcomes Robey Sportswear as new official apparel partner

Starting from the new 2026-2027 football season, our players, staff, and community will be seen with a proud “R” on their chests. Our club has made a conscious choice for Robey—the “King of Custom”—to translate the values and standards of KVC Westerlo into three unique match jerseys. But this is only the beginning. In the coming seasons, supporters can look forward to bespoke designs that reflect the true DNA of the club.

The Rotterdam-based brand was founded in 1947 by Pieter Bey. The name itself reflects the brand’s foundations: Rotterdam + Bey became Ro-Bey, pronounced as “Robei” in Dutch.

A pioneering role in Belgium

The partnership feels like a logical step forward for both parties, as KVC Westerlo becomes the first Belgian professional club to collaborate with Robey.

From the very first discussions, it was clear that Robey has the ambition to position itself within the Belgian market. This entrepreneurial mindset aligns perfectly with the vision of KVC Westerlo, which is proud to help build this new chapter together.

“KVC Westerlo is our first Belgian professional club, and that is no coincidence. A family club with a strong ‘Kempische’ identity and an ambition to grow—that truly appeals to us. Robey brings the street to the pitch: quality and comfort with a touch of fashion. In our view, a shirt is not just a shirt; it is the DNA of the club. We translate that unique identity of Westerlo into a fully custom-made collection that does justice to what this club stands for. We look forward to building something together with the club and its supporters that the Kempen region can be proud of.”
— Toine van den Berg, Brand Director Robey Sportswear

Thanks to previous partners

At the same time, KVC Westerlo would like to explicitly thank Nike and Voetbalshop.be for the professional and pleasant cooperation over the past four seasons.

Stay tuned 

One thing is certain: supporters can look forward to some exceptionally strong shirt designs. We will share more information soon.