Media team KVC Westerlo: “We focus on fan experience”
Social media such as Facebook, Instagram and Youtube have become an integral part of our society. Nearly every football club invests in these media in order to get more of a bond with its fans. KVC Westerlo is also putting a lot of effort into this, as a supplement to the club magazine. “We focus on fan experience”, Peter Boons, Ruben Van Elst and Yusuf Zeybek tell us, the turntables behind the multimedia happening at KVC Westerlo.
(this photo was taken before COVID-19)
The great attention for social media is still a relatively recent fact. Even before the clubs had made a good start on it, there was an excellent one anyway. The Red Devils already started it in 2012 and the ‘Devil Challenges’ formed a thread through the fantastic campaign to the World Cup in Brazil. Since then, everyone has become more aware of the importance of having a presence on social media. And the importance is not purely economic. “Of course the commercial importance should not be underestimated, certainly not for professional teams, but fan management should certainly not be inferior to that”, say Peter, Ruben and Yusuf. “It is important to keep fans informed of what is happening at the club day in, day out. We do that with fun training images or exclusive interviews. The social media are the perfect complement to our club magazine, which appears seven times a year”.
KVC Westerlo is active on various fronts in the field of social media: Facebook, Twitter, Instagram and Youtube. “The impact of these media is very noticeable. Compared to last season, we now have twice as many followers. Recently, we have also invested more in Youtube. The impact of videos is huge. Yet we are not neglecting our website. Not everyone is active on social media. Furthermore, we work closely together with Jan and Bart who capture the competition reports on video and Jan and Leo who release the Kemphaan. The texts and advertisements from the Kemphaan are also placed on our social media so that it’s a win-win situation for everyone”.
One of the next weeks, the sub-sites of the youth, ladies and academy will also go online. In the meantime, the fan shop has been completely revamped and we will soon be releasing our own casual line of clothing in which ‘2024’, KVC Westerlo’s membership number of the football association, will take centre stage. “We focus on fan experience”, concludes Peter, Ruben and Yusuf. We can only confirm that they are well on their way