A morning full of announcements!

While many people are making the bridge, KVC Westerlo was not standing still this morning! In our Club 2024, a press conference was organized to announce some fantastic partnerships.

It was announced that KVC Westerlo has extended its partnership with Soudal for 3 seasons. This means that Soudal will be present on the chest of our team until at least 2026. With this partnership, KVC Westerlo resolutely chooses a local, Kempenian and especially a loyal partner! The club is delighted with this partnership and hopes to continue writing a great success story together.
It was not only the announcement of Soudal that received attention this morning, KVC Westerlo announced a new partnership, that with Voetbalshop.be, whereby Voetbalshop.be will supply the Nike teamwear and the operation of the KVC Westerlo merchandise and webshop via Voetbalshop.be/kvcwesterlo.

Wim van Hove, Director KVC Westerlo
“With this unique cooperation we have taken a step in the professionalization of our organization. With the appointment of experienced parties such as Voetbalshop.be & Nike, two absolute A brands, we can serve our supporters even better in the field of retail, teamwear and merchandise. The offer to supporters & soccer players will not only be extended with new KVC Westerlo products but will also be enhanced with the 5,000 different soccer products from Voetbalshop.nl.

Roland Heerkens, founder, partner and CCO of The Badge Company BV
“KVC Westerlo and Voetbalshop.be want to respond to new teamwear developments and distribution techniques with Nike. To the KVC Westerlo supporters but also to the active footballer and the amateur clubs in the region. More and more professional soccer clubs are outsourcing the exploitation of their teamwear, merchandising, fan and webshop to Voetbalshop.be.



Team Pnt
KVC Westerlo
Union SG
Club Brugge
RSC Anderlecht
KAA Gent
RSC Charleroi
KV Mechelen
KRC Genk
Cercle Brugge
OH Leuven
KV Oostende
KV Kortrijk
Standard Luik
KAS Eupen
Zulte Waregem
RFC Seraing